Cookie Policy

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

At SwipeGifts.com, we use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, personalize content and advertisements, and provide better gift recommendations tailored to your preferences.

This Cookie Policy explains what cookies are, how we use them on our website, and how you can manage your cookie preferences.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as:

• Security and authentication
• Shopping cart functionality
• Form submission processing
• User session management
• Load balancing and website performance
• Fraud prevention and security measures

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:

• Google Analytics: Tracks website usage, user behavior, and traffic sources
• Page Performance: Monitors loading times and technical performance
• User Journey Tracking: Analyzes how users navigate through our site
• Gift Preference Analysis: Understands which gift categories and types are most popular
• Conversion Tracking: Measures the effectiveness of our recommendations

Functional Cookies

These cookies enhance the functionality of our website and remember your preferences:

• Language and region preferences
• Gift recipient information and preferences
• Personalized recommendation history
• Display settings and customizations
• Recently viewed items and categories
• Wishlist and saved items

Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns:

• Facebook Pixel: Enables targeted advertising on Facebook and Instagram
• Google Ads: Supports remarketing and conversion tracking
• Email Marketing: Tracks engagement with promotional emails
• Affiliate Tracking: Attributes sales to partner referrals
• Interest-Based Ads: Shows relevant gift recommendations based on browsing behavior

Social Media Cookies

These cookies are set by social media services and enable sharing of content and social features:

• Social sharing buttons (Facebook, Twitter, Instagram, Pinterest)
• Social login functionality
• Embedded social media content
• Social media analytics and tracking

How We Use Cookies

Improving Your Experience

• Remembering your gift preferences and recipient information
• Providing personalized gift recommendations
• Maintaining your shopping cart across sessions
• Customizing content based on your interests
• Streamlining the checkout process

Website Analytics and Optimization

• Analyzing website traffic and user behavior
• Identifying popular gift categories and trends
• Optimizing website performance and loading speeds
• Testing new features and improvements
• Understanding user journey and conversion paths

Security and Fraud Prevention

• Detecting and preventing fraudulent activities
• Protecting against automated attacks
• Maintaining secure user sessions
• Verifying legitimate transactions

Marketing and Communication

• Showing relevant gift advertisements
• Measuring marketing campaign effectiveness
• Personalizing email communications
• Retargeting visitors with relevant offers
• Tracking affiliate and referral programs

Managing Your Cookie Preferences

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

• View which cookies are stored on your device
• Delete existing cookies
• Block some or all cookies
• Set preferences for specific websites
• Configure automatic cookie deletion

Browser-Specific Instructions

Impact of Disabling Cookies

While you have the right to disable cookies, please note that doing so may affect your experience on our website. Disabling essential cookies may prevent basic website functionality, while disabling other cookies may reduce personalization and relevant recommendations.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: